Penalization Recovery Strategy

Tips for Penalization Recovery strategy

Nothing beats the feeling of when you seeing a continuous rise in your email subscriber count and your blog is ranking for all the new long-tail keywords all of which directly impact your search engine ranks. This will also cause natural backlinks so you don’t have to work hard for building backlinks and what not. All this can go away in a day and you might lose tremendous traffic with a link penalty. The possibilities could be endless. Perhaps your content was too stuffed with keywords, perhaps its duplicate content, maybe penguin update has brought in new changes. However, if upon further investigation you do find out that it is actually unnatural links that have caused this issue then here is what you need to know to recover your web traffic:

Types of penalties

If you have seen a significant drop in traffic then chances are that perhaps you have been hit by a penguin penalty. Introduced back in 2012 this algorithm is supposed to cut down all means of artificial traffic building. It analyzes your link diversity, link quality, and link velocity to make sure that your backlinks are organic and not produced by article directories, link networks, and blog comments. The other type of penalty is just as brutal to recover from as a penguin penalty but it is easier to detect. This is implemented when you are investing in link strategies, buying a lot of links that pass page ranks, if google employees suspect unnatural link patterns then they will strap you with manual penalties. You can secure this kind of penalty if you seem to have unnatural links that you do not have any part in building. Here are a few ways to recover from these penalties:

Find all your backlinks

You can do this by visiting the Google webmaster tool and collecting all the backlinks that are recognized by google. You can select the ‘Search traffic’ option I the left menu and select ‘links to your site’ then you can download all your latest backlinks with who links the most module. Now you can import these SEO backlinks to your SEO tools and search up the SEO matrix. Do not use tools that identify low-quality backlinks.

Identify the Bad backlinks

You can use tools like monitor backlinks to identify these backlinks. You can manually identify these backlinks, remember that most of them are coming from blog comments. You must remove the links on websites were linking to your website that does not offer value to readers. Another way to identify bad backlinks is to look at all of your backlinks that have a domain PageRank of zero.

Request removal of backlinks

Once you have recognized what backlinks are actually harming your website and might be the cause behind the google penalty you can request removal of these links from other websites. Here is how you can do that.

Create an email with your request to remove the links

When you are requesting the removal of your backlinks you need to make sure that you are polite and not threatening to the webmaster. Make sure that you are using a professional email address instead of a personal one. It’ll be helpful if you personalize each request you send. Be specific with your link located on their website. You are asking for their help to locate your website you need to make sure that you are not wasting their time. Do not spam the web owner with emails. Make sure that you keep track of your emails. If you use a separate official email address this becomes much easier.

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