Google Algorithm is a complex system that is used to collect data from the search index and instantly deliver the most useful results for a query. The search engine uses a combination of ranking signals and algorithms to determine the search ranks according to the relevance of pages. In the early year’s google updates were much less common, however, these days you would be hearing about a new update every other month, sometimes even twice a month. Most of these changes are so mild that they are hardly noticed however, every now and then a major change will be updated to change the search rankings completely. Here are a few important updates along the years that have made a major change in the google search ranks:
The Google Panda update was first launched in February 2011. This was the first major update that was launched by Google. This change was one that impacts almost 11.8% of all Google queries. The update was designed to reduce the search rankings for low-volume websites. This update was meant to promote the website with organic, useful content that would be useful to the users. Sites that copied content and didn’t provide material that was too useful would not gain a lot of search ranks.
In July 2014 the Google pigeon update was then introduced. This update was designed to promote online local businesses. According to this search result, more local and relevant content would appear higher up in your search rankings. Google updated hundreds of ranking signals for both google maps and google search results. This meant that google improved the search ranks depending on the distance of local businesses. The penguin was widely cited as the most impactful local algorithm update.
In early 2011 many websites started to use spammy links to promote their website and grow higher up in the google search ranks. The google penguin update was designed to control this movement and provide content that was useful to users. It was also known as the ‘webspam algorithm update’. This means that when it came to the ranking of websites, those websites that provided more natural and useful content were ranked better than others.
In 2013 the google hummingbird update was the latest algorithm introduced by google. This update has been leaving its imprints on search results for billions of queries. It provided end-users another opportunity to produce a more intimate and personal search engine results page. The hummingbird is still considered to be the biggest game-changer when it comes to the google algorithm updates. Google started focusing on results that better serve the human side of user intent. This was implemented on both head levels and long-tail queries. And to this day when a user looks to capitalize on micro-moments Hummingbird is what makes the major changes.
Google rank brain update was introduced in October 2015. This update was designed to offer users content that was exactly what they were looking for. So, the intent behind the user’s search was properly judged using this update. The rank brain gave search results after analyzing mathematic patterns to implement better and more relevant search results that are most closely related to what the user is looking for. There were two simple goals to this algorithm. The first being interpretation of intent and the second being the satisfaction of researchers.